Franchising: A Way for Entrepreneurship

Categories: News, Other

On October 21, 2014, the Commercial Service of the United States Embassy, in cooperation with the INCYDE Foundation as a representative of Fondo Social Europeo, presents “Franchising: A Way for Entrepreneurship”, an event to educate young, aspiring entrepreneurs under 30 about business opportunities concerning franchising. Two US franchises will be showcased as potential investment opportunities: Plan Ahead Events, an event management company, and The Alternative Board, offering advisory board meetings between companies, orientation services and business coaching.


Starting a business is a long and tortuous path that requires designing a business plan that we don’t always know will be viable, creating a brand image that will appeal to the public, designing marketing actions, etc. As a result of these obstacles, many find the idea of franchising as a great jump start into the entrepreneurial world man, considering the brand is positioned in the market, a defined business model already exists, certain profits are guaranteed and the expertise is based on experience and know-how.


The speakers of the event include the US Ambassador James Costos, US Commercial Consellor Robert Jones, Technical Director of INCYDE  José María Párraga, General Director of the Spanish Franchise Association (AEF) Eduardo Abadía, and the General Director and Franchise Consulter of Barbadillo Asociados Santiago Barbadillo.


With regard to the two successful US franchises, Plan Ahead Events will be presented by CEO and Master Franchisor Andrea Lazzari, and The Alternative Board by Michele Fishman, Vice President of International Development.


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